Digital Product Marking: Recent Developments Across the EAEU and Central Asia

Product marking is becoming increasingly integrated into the digital infrastructure of trade across the EAEU and Central Asia. Recent developments in the EAEU, Kazakhstan, and Uzbekistan show how marking requirements are expanding and becoming increasingly connected to companies’ IT and business processes.

EAEU | New rules for cross-border information exchange – from 1 September 2026

On 1 September 2026, new technological rules for the EAEU information-exchange process for marked goods came into force.

The new framework establishes how information on goods subject to digital marking – including goods moving across the EAEU internal borders – is exchanged through the EAEU Integrated Information System.

The rules are intended to facilitate information exchange between national marking systems and support the digital tracking of marked goods as they move across EAEU markets.

KAZAKHSTAN | Digital marking expanded to beer in glass bottles – from 1 September 2026

On 1 September 2026, Kazakhstan introduced mandatory digital marking for beer and beer-based beverages in glass containers.

The implementation is being phased in:

• 1 February 2026 – beer in kegs
• 1 September 2026 – beer in glass bottles
• 1 January 2027 – beer in metal cans.

Products covered by the requirements must carry a Data Matrix code, with information on their movement recorded in the national marking and traceability system.

UZBEKISTAN | Automated checks of marked goods strengthened in 2026

Since 1 July 2026, electronic invoices and online cash-register receipts for marked goods in Uzbekistan have been subject to additional automated checks through the Asl Belgisi system.

The checks include the validity and status of marking codes, registration of the seller in the marking system and the correspondence between marking information and transaction data.

On August 2026, Uzbekistan's Tax Committee also expanded its automated “Suspicious Situations” functionality to identify discrepancies such as duplicate marking codes, sales without marking codes, and attempts to reuse codes that have already been used for a previous sale.

What does this mean for businesses?

Taken together, these developments point to a broader regional trend: product marking is becoming part of the digital supply chain rather than a standalone marking requirement.

For companies operating across several markets, new marking requirements can affect the entire flow of goods – from product classification and code generation to import, warehousing, electronic invoicing, sales, and withdrawal from circulation.

This makes the readiness of ERP, 1C, SAP, WMS, and EDI systems increasingly important, particularly where companies operate across several EAEU countries and need to exchange marking data between different national systems.

The key question for businesses today is not only “Does this product need to be marked?” but also “Are our systems ready for the new rules of cross-border trade?”